Amit Bhaskar

How Will ChatGPT & AI Impact PPC? 10 Expert Predictions

The ever-growing presence of artificial intelligence (AI) in our lives has sparked both excitement and apprehension. As AI tools such as ChatGPT become increasingly accessible and sophisticated, their influence on various industries, including digital marketing, cannot be ignored.  In this blog, we will explore the potential impact of AI, particularly ChatGPT, on pay-per-click (PPC) advertising. […]

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Tips to up your social media marketing game – 2023 edition

Social media marketing: As the name suggests, when marketing is done using social media platforms like Instagram, Facebook, Twitter, and so on, it is termed social media marketing.    Social media marketing involves publishing content on your social media profiles, engaging with your followers, analyzing your results,  running social media advertising campaigns, and driving website

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12 Ways To Write Engaging Posts For Social Media 

Just imagine you are writing the best engaging posts for social media. You created beautiful social media postings, scheduled them across networks, and even authored a fantastic article. But your social media metrics show no clicks, likes, shares, or other social engagement two weeks later.  What went wrong?  Creating interesting social media postings is difficult,

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The Future of Social Media Marketing

The Future of Social Media Marketing: 9 Trends That You Need to Know in 2023

Social media not only allows people across the globe to communicate with one another freely but also provides a plethora of ways for marketers to reach and interact with customers. Currently, it is impeccably affecting individuals and businesses, but is this trend going to last forever? Well, through this article, let’s find out about the

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Best Time to Post on Social Media

The Best Time to Post on Social Media in 2023 [Updated version]

Every business wants an engaging social media platform to attract customers and make their business more reachable. Specific parameters for each platform need to be considered to achieve the same. If we talk about Facebook alone, you must analyze the kind of audience engaged on this platform, the content they mainly desire, and, most essentially,

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Amazon: Three additional mandatory product listing parameters will be implemented in December

Beginning on December 8, 2022, all listings for specific product categories, whether new or existing, must contain the attributes for the color name, the product description, and the department name.  Since our previous release on November 22, two more product types have been added, while the required attribute of size name has been removed.  

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Amazon records biggest-ever Thanksgiving shopping weekend

Key Takeaways:  With the year coming to an end, Amazon has announced that they have made outstanding deals on Thanksgiving 4-days sales, though the firm did not share actual figures. Independent merchants registered on Amazon have witnessed total sales pounding $1 billion throughout the four-day sale period. Not just the Thanksgiving sales were exceptional, but

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