Amazon Product Marketing
This is the book for you if you want to learn how to market on Amazon in a way that stands out from the crowd, rather than just following the tried-and-true methods of other people. Keep reading to learn the most effective advertising methods for increasing your Amazon sales.
How to Market a Product on Amazon
- Start a marketing campaign with email
- Participate in Amazon’s question and answer sessions for your product listings.
- Promotions should be timed for limited runs.
- Organize your processes around periodic evaluations.
- Change the way your products are packaged.
- Strategize your social media marketing approach.
- Collaborate with an Amazon-approved advertising firm.
Start a marketing campaign with email
Since email marketing has such a high return on investment (ROI), with an average of $44 for every $1 spent, more than 80% of businesses use it to reach their target consumers, raise brand awareness, and increase sales.
Participate in Amazon's question
The questions and answers section is a valuable marketing tool that appears after your product description and is featured on every Amazon product listing. However, few businesses take advantage of this feature.
Promotions should be timed for limited runs
A time-sensitive promotion (which need not involve a price cut) is a great way to get your products in front of more eyes. Consumers can be incentivized to buy and spread the word about your product by receiving a free decal, t-shirt, or other add-on item as part of a promotion.
Organize your processes around periodic evaluations
Amazon places high importance on reviews, which is why it uses them to rank search results. But reviews are more than just a ranking component; they can influence consumers’ purchasing decisions. Because of this, managing reviews is another Amazon marketing tactic.
Change the way your products are packaged
It’s crucial to make an impression on new customers as your company continues to market its products on Amazon and earn sales from new customers, as doing so can result in repeat purchases and word-of-mouth recommendations.
Strategize your social media marketing approach
Social media is a great place to spread the word about your business, as over 70% of consumers say they consult it before making a purchase, which is why it’s no surprise that more businesses are advertising their wares on platforms like Facebook and Twitter in addition to Amazon.
Collaborate with an Amazon-approved advertising firm
It’s getting harder for your company to stand out in the Amazon marketplace as more and more companies join. That’s why some businesses hire an Amazon-focused advertising and marketing firm to help spread the word about their wares.