Key Takeaways:
With the year coming to an end, Amazon has announced that they have made outstanding deals on Thanksgiving 4-days sales, though the firm did not share actual figures.
Independent merchants registered on Amazon have witnessed total sales pounding $1 billion throughout the four-day sale period.
Not just the Thanksgiving sales were exceptional, but the retailers witnessed the overall shopping sales on Cyber Monday and Black Friday were highly impressive.
Black Friday sales rose to 2.3% from the previous year, and Cyber Monday figures were 5.8% higher than in 2021.
Brick-and-mortar sales were even bigger; 123 million people shopped in stores in person.
Dive Brief:
In a press release held on 30th November 2022, Amazon announced they had made a new benchmark by selling hundreds and thousands of products on their 2022 Thanksgiving weekend sale.
The largest eCommerce giant revealed that furniture, toys, beauty, and Amazon devices were among the top-selling products during the sale period.
Apple Airpods, Amazon Fire TV stick, and Champion apparel were also among the best-selling products.
Not just the giant industry brands but the small business also make a surpassing contribution of more than $1 billion.
Dive Insight:
Multiple online reports and surveys suggest that Amazon has made significant Thanksgiving weekend sales this year. Cyber Monday also shocked retailers by making sales of $11.3 billion. The numbers grew by 5.8% as compared to 2021 sales.
According to Doug Herrington, CEO of Worldwide Amazon Store, “This was a record-breaking holiday shopping weekend for Amazon. Customers shopped millions of deals this weekend, and we have many more amazing deals to come.”
As per a recent survey conducted by NRF (National Retail Federation), around 196.7 million people shopped online and in physical stores from Thanksgiving day to Cyber Monday, i.e., from 24th to 28th November.
Digital devices such as smartphones and tablets also thrived during the 2022 Thanksgiving Day. More than half (55%) of Amazon’s online retail sales were made using these platforms.
Though 2022 Thanksgiving Day numbers came down to 23% as compared to July’s sales, these numbers were quite striking as the holidays arrive. Amazon touts record sales over the holiday shopping weekend; finally, jaw-dropping profits will improve the company’s financial performance harnessed by inflation.
