Amazon search engine optimization involves adjusting your product descriptions to please Amazon’s A9 ranking system. Among these optimizations is the use of keywords (or search terms) in a product listing’s title, the addition of high-quality images, competitive pricing, and more.
How Amazon SEO works
Amazon search box
By entering a word or phrase in the search box at the top of the Amazon.com webpage, customers can look for products. online consumers can find products easily using the Amazon search box.
- Top sellers (the most popular products based on sales)
- New releases or fresh arrivals
- Featured products
- Customer feedback
- Pricey or inexpensive
Search results page
The following variables can influence search results:
- Products names
- Merchandise descriptions
- Enhanced pictures
- Product attributes
- Affordable prices
Sponsored Products are cost-per-click (CPC) advertisements that sellers with Professional seller accounts enrolled in Amazon Brand Registry can use to promote specific product listings in Amazon stores.