SEO FOR AMAZON
Amazon search engine optimization involves adjusting your product descriptions to please Amazon’s A9 ranking system. Among these optimizations is the use of keywords (or search terms) in a product listing’s title, the addition of high-quality images, competitive pricing, and more.
How does Amazon’s ranking algorithm work?
Amazon’s A9 ranking algorithm is very similar to Google’s ranking algorithm. Similar to Google, A9 strives to provide users with the most relevant search results possible.
To put it another way, if you type “cold brew coffee maker” into Amazon’s search bar, you’ll get a curated selection of highly rated, affordably priced coffee brewers.
Amazon’s ranking algorithm decides which product listings are most relevant to a user’s search. This algorithm takes into account a wide range of information, including user behavior, such as whether or not someone who performed the same search later bought the item.
How Amazon SEO works
Amazon search box
By entering a word or phrase in the search box at the top of the Amazon.com webpage, customers can look for products. online consumers can find products easily using the Amazon search box.
Search filters
- Department
- Top sellers (the most popular products based on sales)
- New releases or fresh arrivals
- Featured products
- Customer feedback
- Pricey or inexpensive
Search results page
The following variables can influence search results:
- Products names
- Merchandise descriptions
- Enhanced pictures
- Product attributes
- Affordable prices
Sponsored Products
Sponsored Products are cost-per-click (CPC) advertisements that sellers with Professional seller accounts enrolled in Amazon Brand Registry can use to promote specific product listings in Amazon stores.
