Every business wants an engaging social media platform to attract customers and make their business more reachable. Specific parameters for each platform need to be considered to achieve the same. If we talk about Facebook alone, you must analyze the kind of audience engaged on this platform, the content they mainly desire, and, most essentially, learn the best time to post on social media portals.
Not just Facebook, certainly you must be aware of the engaging times of every platform, such as Instagram, TikTok, Twitter, and LinkedIn.
If you want to know about the best time to post on social media platforms, perhaps this article is just for you. We have mentioned a helpful guide regarding these platforms and their correct posting times so that you can get the best information.
Keep reading to learn the best information related to the engaging timings of your audience.
According to our research, Tuesdays, Wednesdays, and Thursdays around 10:00 AM are the best time to post on social media.
For Facebook – 8:00 AM to 12:00 PM Tuesdays and Thursdays
For Instagram – 11:00 AM on Wednesdays
For Twitter – 8:00 AM on Mondays and Thursdays
For LinkedIn – 9:00 AM on Tuesdays and Wednesdays
For Tiktok – 7:00 PM on Thursdays
But What Do These Circumstances Mean?
These are the best time to post on social media portals, especially if you’re new to the digital world and need more information about postings or audience insights.
However, they are broad. Your posting schedule should be adjusted as your accounts expand to better match the habits of your targeted audience. Indeed, the extent to which it deviates from the average populace might surprise you.
But Do You Think There Is The Best Time To Post On Social Media?
Indeed, there is the best time to post on social media. One of the most straightforward strategies to increase your organic reach and engagement is to post your content and other stuff when your followers are online. This is because newsfeed algorithms prioritize “recency” as a key ranking signal, particularly the Facebook and Instagram algorithms.
It’s surprisingly simple to examine the best time to post on social media platforms if you have an audience, especially if you have the correct tools.
Best Time To Post On Facebook
Our research indicates that Tuesdays and Thursdays from 8:00 AM to 12:00 PM are certainly ideal for posting on Facebook. This aligns with the WBO social team’s findings after analyzing market data.
Moreover, it’s best to post your creative early in the morning because this is when people catch up on their newsfeeds. Perhaps, lunchtime is always great because people tend to have the most significant schedule gaps.
Furthermore, time just after working hours is also effective because most people check out what they missed over the day.
|Tuesday||8:00 AM to 12:00 PM|
|Thursday||8:00 AM to 12:00 PM|
Some of the Key Facebook statistics to bear in mind when posting:
More than half of Americans check their Facebook account several times a day.
Around 74% of Americans check their Facebook account at least once daily.
Typically, people spend around 34 minutes (on average) per day on FB.
80% of people only access Facebook using their smartphone (19% use mobile and desktop).
Best Time To Post On Instagram
According to our analysis, the idle slot to post on Instagram is 11:00 AM to 11:30 AM on Wednesdays and 11 AM on weekends. Moreover, Instagram and Facebook’s algorithms are very similar.
However, it’s crucial to know that audience behavior heavily influences publishing timings. Therefore, recency is a vital ranking indication.
|Wednesday||11:00 AM to 11:30 AM|
Some of the Key Instagram statistics to bear in mind when posting:
42% of American users check Instagram several times per day.
Instagram usage went up to an average of 30 minutes per day in 2020.
63% of American users check their Instagram accounts at least every day.
People spent an average of 6 minutes 34 seconds per visit on Instagram.
Best Time To Post On Twitter
Our research shows that the ideal time to publish on Twitter is 8:00 AM on Mondays and Thursdays.
Social Listening & Engagement Strategist Nick Martin says the most crucial Twitter metric is click-throughs.
Perhaps, WBO’s analytics support this claim.
The highest results for clicks and engagement come from tweeting during East Coast and UK business hours. On weekends, mornings are still best for posting.
Some of the Key Twitter statistics to bear in mind when posting:
People spent an average of 10 minutes and 22 seconds (approximately) per visit on Twitter in 2019.
25% of American users check their Twitter account several times a day.
42% of American users check Twitter every day.
Best Time To Post On LinkedIn
Tuesday and Wednesday at 9:00 AM is an excellent time to publish content on LinkedIn, and 8-11 AM PST for posting the content on weekdays.
Regarding post-scheduling tactics, “For LinkedIn, it’s very much a data-led, test-and-learn approach to figure out what works.”
|Tuesday and Wednesday||9:00 AM|
|Weekdays||8:00 AM to 11:00 AM|
Some of the Key LinkedIn statistics to bear in mind when posting:
12% of Americans check LinkedIn several times a day.
More than half (57%) of LinkedIn users use their smartphones to access the portal.
9% of Americans check their LinkedIn account at least once a day.
Best Time To Post On TikTok
According to our analysis, the ideal time to upload on TikTok is 7:00 PM on Thursdays.
We’ve discovered that frequently posting on TikTok can help you reach your audience more widely than simply when you do.
Do you know TikTok offers prizes to active users and advises uploading 1-4 times daily?
Keep a check on your competitors.
Another option is to reverse-engineer the tactics of your competitors. Check the feeds of your competitors to see what they are doing. Examine their top-performing posts to see if any trends emerge, or you could even conduct a thorough social and competitive study.
Always Posts In your Audience’s Time Zone, Not Yours.
Posting around 6 AM makes excellent sense if you want to catch individuals during their morning bed scroll. Of course, you should schedule that post for 6 AM Central European Time if your target audience consists of a European audience accordingly.
Brands with a massive following in a particular area could think about setting up a unique handle for that demographic. (This may also allow you to post in your target language.)
Create a social media calendar, so you can post your stuff accordingly, as it will bring more engagement if you post daily according to your content calendar.
Key Takeaways on The Best Time To Post On Social Media
There is a vague ideal time to post something on social media platforms. The perfect moment for your brand to be seen is as distinct as your audience is depending on your platform.
However, using the correct data and analysis to optimize your publishing structure can increase your social ROI and produce tangible results.
- Pay special attention to the performance of previous posts on Twitter and LinkedIn.
- Examine historical post performance on Facebook, TikTok, and Instagram and the times your followers are online.
It is essential to bring engagement on your social media if you want to grow your business. These tips will help you maintain your social media in a better way.
Suppose you are a business enthusiast or want a good reach on various platforms. In that case, you must know everything about your audience and their engaging time to post your stuff accordingly and get a higher conversion rate on your social media portals.
We hope this article has helped you get the best posting information.