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How to Set up sub-user access

Updated: Dec 19, 2024

The Amazon Seller invitation process takes three steps 

    • The account manager sends an email invitation to each user that contains a link to Seller Central.

    • The user clicks the link and navigates to a page that gives access to a unique confirmation code. At this stage, the user is a pending user.

    • The user enters the confirmation code and establishes the account. At this stage, the user is now a current user.

After the invitation process is complete, the user has a username and password to access the system.

The next step is for the account administrator to assign the appropriate rights to that user.

Step One: The Account Manager Sends the Invitation

  • The first step is to invite the user. Click Settings, and then click User Permissions. The User Permissions page appears.

  • Under Add a New Seller Central User, enter the email address (subuser@wbosolutions.com) for sending the invitation.

  • Click Send Invitation. The email invitation is sent to the email address you specified. A confirmation appears.

  • Please provide the access to all view & edit options, except one which is marked in red.



  • Click Continue this will highlight the changes you are about to make

  • Click Continue a second time, this will activate the changes

Step Two: User Receives Confirmation Code

After clicking the link in the invitation email, the user navigates to a Web page that asks the user to either sign in with an existing Amazon account or to create a new account.

After this is done, a page appears containing a confirmation code. The user then shows the confirmation code to the account manager, and the account manager approves the user and grants rights to the user.

Step Three: User Accesses Seller Central and Creates Account

After the account manager confirms the user, the user can go to https://sellercentral.amazon.com to log in to the account.

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At WBO, we provide simplified solutions to complex business problems. Our strategies help brands and private labels build pathways to reach and earn their customers, the right way. As a team, we are obsessively passionate about data and technology and see it as an opportunity for marketing. Nothing gives us a bigger kick than boosting sales!

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