Key Takeaways:

  • With the year coming to an end, Amazon has announced that they have made outstanding deals on Thanksgiving 4-days sales, though the firm did not share actual figures.
  • Independent merchants registered on Amazon have witnessed total sales pounding $1 billion throughout the four-day sale period.
  • Not just the Thanksgiving sales were exceptional, but the retailers witnessed the overall shopping sales on Cyber Monday and Black Friday were highly impressive.
  • Black Friday sales rose to 2.3% from the previous year, and Cyber Monday figures were 5.8% higher than in 2021.
  • Brick-and-mortar sales were even bigger; 123 million people shopped in stores in person.

Dive Brief:

  • In a press release held on 30th November 2022, Amazon announced they had made a new benchmark by selling hundreds and thousands of products on their 2022 Thanksgiving weekend sale.
  • The largest eCommerce giant revealed that furniture, toys, beauty, and Amazon devices were among the top-selling products during the sale period.
  • Apple Airpods, Amazon Fire TV stick, and Champion apparel were also among the best-selling products.
  • Not just the giant industry brands but the small business also make a surpassing contribution of more than $1 billion.

Dive Insight:

  • Multiple online reports and surveys suggest that Amazon has made significant Thanksgiving weekend sales this year. Cyber Monday also shocked retailers by making sales of $11.3 billion. The numbers grew by 5.8% as compared to 2021 sales.
  • According to Doug Herrington, CEO of Worldwide Amazon Store, “This was a record-breaking holiday shopping weekend for Amazon. Customers shopped millions of deals this weekend, and we have many more amazing deals to come.”
  • As per a recent survey conducted by NRF (National Retail Federation), around 196.7 million people shopped online and in physical stores from Thanksgiving day to Cyber Monday, i.e., from 24th to 28th November.
  • Digital devices such as smartphones and tablets also thrived during the 2022 Thanksgiving Day. More than half (55%) of Amazon's online retail sales were made using these platforms.

Though 2022 Thanksgiving Day numbers came down to 23% as compared to July’s sales, these numbers were quite striking as the holidays arrive. Amazon touts record sales over the holiday shopping weekend; finally, jaw-dropping profits will improve the company’s financial performance harnessed by inflation.