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How Will ChatGPT & AI Impact PPC? 10 Expert Predictions

The ever-growing presence of artificial intelligence (AI) in our lives has sparked both excitement and apprehension. As AI tools such as ChatGPT become increasingly accessible and sophisticated, their influence on various industries, including digital marketing, cannot be ignored.  In this blog, we will explore the potential impact of AI, particularly ChatGPT, on pay-per-click (PPC) advertising. …

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Tips to up your social media marketing game – 2023 edition

Social media marketing: As the name suggests, when marketing is done using social media platforms like Instagram, Facebook, Twitter, and so on, it is termed social media marketing.    Social media marketing involves publishing content on your social media profiles, engaging with your followers, analyzing your results,  running social media advertising campaigns, and driving website …

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12 Ways To Write Engaging Posts For Social Media 

Just imagine you are writing the best engaging posts for social media. You created beautiful social media postings, scheduled them across networks, and even authored a fantastic article. But your social media metrics show no clicks, likes, shares, or other social engagement two weeks later.  What went wrong?  Creating interesting social media postings is difficult, …

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The Future of Social Media Marketing

The Future of Social Media Marketing: 9 Trends That You Need to Know in 2023

Social media not only allows people across the globe to communicate with one another freely but also provides a plethora of ways for marketers to reach and interact with customers. Currently, it is impeccably affecting individuals and businesses, but is this trend going to last forever? Well, through this article, let’s find out about the …

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Best Time to Post on Social Media

The Best Time to Post on Social Media in 2023 [Updated version]

Every business wants an engaging social media platform to attract customers and make their business more reachable. Specific parameters for each platform need to be considered to achieve the same. If we talk about Facebook alone, you must analyze the kind of audience engaged on this platform, the content they mainly desire, and, most essentially, …

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Have You Fallen Behind the Times on Amazon and Applied One of These Strategies?

One thing is certain unless you are brand new to Amazon’s pay-per-click advertising (PPC) platform or have been using it for quite some time: results will be measured in clicks. New features and ad formats are regularly added to Amazon Advertising to enrich the shopping experience for customers and expand your opportunities to interact with …

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6 Trends That Will Improve Your eCommerce Businesses In 2023

6 trends that will improve your ecommerce businesses in 2023 Do you know that in 1995, the biggest marketplace received its first order? It was a book ordered from Amazon.    Nearly 27 years later, the eCommerce business made more than $5.5 trillion in worldwide sales. Undoubtedly, eCommerce has revolutionized the retail industry. It’s no …

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Undeniable Reasons Why Your Company Needs Search Engine Optimisation

SEO services should be a company’s top priority since it provides the best return on investment and allows them to better understand and connect with their target audience at the moments that matter the most. Search engine optimisation’s importance has skyrocketed this year. Companies of all stripes, even the most staid ones, have come to …

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